Waterfall Farm Branding
Located in Ashe County, North Carolina, Waterfall Farm is the only maple syrup farm in the state. The farm’s small-batch maple syrup production is reflected In the branding with a handcrafted, artisanal look and feel.
The farm has a once-a-year sale that attracts a loyal customer base who love the family-run feel of the existing brand. Waterfall Farm maple syrup Is a staple on these customers’ tables as their families come together to share a meal. Through our rebrand, we wanted to extend that comforting feeling by maintaining the handmade feel through all brand assets.
5 unique hand-drawn illustrations can be combined with any of the logos. Each unique drawing is reflective of an aspect of the farm and extends the handmade look and feel. When combined, they make a pattern to be used in other aspects of the brand
A newly designed syrup bottle includes a story of the farm on the back, sharing the story of the farm with those who sit down together to use the product at family meals.