Dapple Skincare-Sunscreen
Dapple is a sunscreen brand that focuses on individual skin types with formulas tailored specifically to you. With 5 unique formulations targeting different skincare needs, Dapple will become a staple in your skincare routine while still staying within an accessible price point.
Dapple is targeted toward the millennial age group, specifically people who already have an existing skincare routine. Bright colors and eye-catching Illustrations make the product stand out on the shelf among other name-brand sunscreens.
The sunscreen packaging keeps the bright and airy feel of the rest of the brand. Each different skin type highlights the corresponding symbol making it easy to spot on shelves.
Inspired by the concept of skincare being squeezed out of a tube, the logo is playful while still remaining elevated to appeal to the intended audience. It was important that the brand maintained a fun feeling but didn’t look childish.
The launch webite design is simplistic and sleek while still maintaining a bright playful feel through the use of color and illustrations.